Who are we?

Boitumelo is a unique project in Hillbrow. Through arts education, skills development and creative programming, the project enables young people and adults to find economic opportunities, develop skills and social support in the city. Men, women and youth create artistic products and crafts while learning key life skills to address the social, financial, emotional and personal complexities of their daily lives.

Boitumelo operates on the intersection between arts education, income generation, skills development and contemporary art production.

Through the years, many of the artists/crafters have exhibited and participated in art fairs, competitions and exhibitions and have collaborated in the international artistic arena thanks to the skills learnt at Outreach Foundation.



Finding joy

The name ‘Boitumelo’ means to make a person smile or be happy or bring joy to a person. The name itself is a very strong motivation for the artists and crafters to creatively explore artwork that will enable people to experience or find joy.

Stitching together communities

For Boitumelo, we use the arts as a way of communicating with one another, with extending creative expression through public participation. Products and artwork are handmade through embroidering, weaving or knitting/crochet. Many of the projects are collaborative and emphasize collective healing, memory and restoring relationships to the land or communities.

Giving expression to social responsibility

Artist/crafters explore different art-making methods to express their needs and concerns about their social contexts pertinent to living in Hillbrow. By giving voice to what happens in their immediate surrounds, people are more likely to care, engage with the Global Village and be empowered to take action in their daily lives.

Excellence, self-worth and value

Boitumelo strives for creative excellence, facilitating communication within communities in Gauteng and South Africa. The project uses the arts to nurture self-worth that enables product development, which in turn supports product sales and income. This facilitates economic independence and combats poverty in an incremental way for participants.

Read Our Story

Our Goals

We strive to:

Develop creative excellence

Combat poverty

Build self-worth

Promote social and environmental responsibility

Enable community regeneration

Connect city artists with rural environments

Create educational opportunities

Meet the Team:

Johan Robyn

-Programme Manager

Naledzani Matshinge


Mary Mawela


On Our Blog:

Training Courses


Black Friday Sales

Black Friday Sale Starts on 1st November at Outreach Foundation and will last until Friday the 7th November.

Buy your hand-crafted items made by our students and staff through the years at incredible prices ranging from R5 to R150. There are beautiful embroidered items like blankets, curtains, bags, scarves, T-Shirts, aprons and squares that can be sewn together to create anything you like. Why not come browse through the store on our premises, or contact us and let us know what you are interested in and we can, if possible, send you photographs of what is available so you can choose what you want.

But hurry, there is limited stock and it’s selling fast!


International Quilting Festival