Who are we?
Boitumelo is a unique project in Hillbrow. Through arts education, skills development and creative programming, the project enables young people and adults to find economic opportunities, develop skills and social support in the city. Men, women and youth create artistic products and crafts while learning key life skills to address the social, financial, emotional and personal complexities of their daily lives.
Boitumelo operates on the intersection between arts education, income generation, skills development and contemporary art production.
Through the years, many of the artists/crafters have exhibited and participated in art fairs, competitions and exhibitions and have collaborated in the international artistic arena thanks to the skills learnt at Outreach Foundation.
The name ‘Boitumelo’ means to make a person smile or be happy or bring joy to a person. The name itself is a very strong motivation for the artists and crafters to creatively explore artwork that will enable people to experience or find joy.
Stitching together communities
For Boitumelo, we use the arts as a way of communicating with one another, with extending creative expression through public participation. Products and artwork are handmade through embroidering, weaving or knitting/crochet. Many of the projects are collaborative and emphasize collective healing, memory and restoring relationships to the land or communities.
Giving expression to social responsibility
Artist/crafters explore different art-making methods to express their needs and concerns about their social contexts pertinent to living in Hillbrow. By giving voice to what happens in their immediate surrounds, people are more likely to care, engage with the Global Village and be empowered to take action in their daily lives.
Excellence, self-worth and value
Boitumelo strives for creative excellence, facilitating communication within communities in Gauteng and South Africa. The project uses the arts to nurture self-worth that enables product development, which in turn supports product sales and income. This facilitates economic independence and combats poverty in an incremental way for participants.
We strive to:
Develop creative excellence
Promote social and environmental responsibility
Enable community regeneration
Connect city artists with rural environments
Create educational opportunities
Meet the Team: